> For the complete documentation index, see [llms.txt](https://knowledge.magicworksitsolutions.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledge.magicworksitsolutions.com/knowledge/brand-research-and-publishing/published-expertise.md). # Whitepapers, playbooks and case studies How whitepapers, playbooks and case studies turn organisational expertise into reusable public assets. Different publishing formats solve different problems. **Whitepapers** develop a researched position on a defined topic. **Playbooks** explain a repeatable method or operating model. **Case studies** document what was actually done, what changed and what evidence supports the result. All three can strengthen authority when they are specific, evidence-led and clearly attributed. They become especially valuable when they are linked to service pages, sales conversations, knowledge pages and follow-on content rather than published as isolated PDFs. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://knowledge.magicworksitsolutions.com/knowledge/brand-research-and-publishing/published-expertise.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.